They're often seen as more trustworthy and relatable than traditional influencers because their audience is more like them. Micro-influencers are social media users with a smaller but highly engaged following. Social Media Trend #5: Micro-Influencers (Influencer Marketing) You can also use paid advertising when scheduling your stream, this way, more people will notice you and your brand. You can use it to show behind-the-scenes footage, host Q&As, and more. ![]() ![]() Start incorporating live streaming into your social media strategy to connect with your audience deeper. This makes them feel more connected to the person or brand behind the camera. Remember, your social media presence is important too. People love watching live videos because they're real, unedited, and often unplanned. Live streaming is another type of content that's becoming increasingly popular. Get creative and see what works best for your business or social media networks. You can create many different types of interactive content, such as polls, quizzes, contests, and more. People are bored of static content, so anything interactive will capture their attention. Interactive content is a great way to stand out on social media. Social Media Trend #3 : Interactive Content You can also use chatbots to automate some of the work for you, especially on your social media channels. To reach your target audience on these messaging apps from established social media platforms, you must create engaging content encouraging them to start a conversation with you. Major social media platforms like WhatsApp, Facebook Messenger, and WeChat have billions of users worldwide, especially in the social commerce industry. Social Media Trend #2 : Increased Focus on MessagingĪccording to the latest social media trends, messaging apps are becoming increasingly popular, so you need to start focusing on them as part of your social media marketing strategy. Just make sure your videos are high-quality and engaging. You can post product demos, how-tos, behind-the-scenes footage, and more. If you want to stay ahead of the competition, start creating more video content (user-generated). People love watching videos because they're entertaining and easy to consume. Video is one of the most popular social media trends and will only become more popular in the coming year. Social Media Trend #1 : More Video Content Want to learn more about how we can help you with Social Media Management?Ĭlick here for a quick overview of our Social Media Management programs. Instead, spend time choosing one platform where your content resonates best with your audience and their needs. These and other platforms like Snapchat and TikTok all cater towards different demographics specifically and it's good practice not just jump onto every platform like some people do because they want more numbers or whatever reason. ![]() You have Facebook, Twitter, Instagram, and YouTube, to name only some of the biggest names. The most important thing to remember with social media is what type of audience you want to target. Social Media is king: This trend won't stop. Not sure where to start? Here are the top social media marketing trends you need to know about for 2022: Why Social Media Marketing Matters That's why staying on top of the latest trends is important to adjust your social commerce strategy accordingly. Social media is constantly changing what works one year might not the next. Have you started planning your social media marketing strategy for 2022 yet? If not, now is the time!
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